The color(s) green, red, white, gold, black and grey is/are claimed as a feature of the mark.
The mark consists of large script text "Graziano" in shaded red with a thin white and thicker green outline with the text "BROS." in all capital block letters on a shaded gold ribbon, all in front of a circular grey shaded drawing of an Italian village that fades to black at the bottom of the circle with the words "ALIMENTI ITALIANI" in all capital white block letters in a curve at the top of the circle and the words "SINCE 1912" in all capital white block letters at the bottom of the circle. The circle and text, which makes a rectangular shape in the middle of the circle, are outlined by a thin white line and then a thicker green line. Outside of the outline underneath the circle is the text "CELEBRATING A 100 YEAR TRADITION" in all capital block lettering in all black, except for the words "100 YEAR" which are in red.
GRAZIANO BROTHERS ALIMENTI ITALIANI SINCE NINETEEN TWELVE CELEBRATING A HUNDRED YEAR TRADITION