Color is not claimed as a feature of the mark.
The mark consists of A burst lies on a field of dots. Within the burst reads, POP Fine Artisan Popcorn. The "O" in the word POP resembles the likeness of a popped popcorn kernel. "Fine Artisan Popcorn" lies below the word POP. "Fine Artisan Popcorn" is in a simple, non-serif font, with all capital letters. The word "POP" is in bigger lettering, with shadows behind the letters, giving them dimension. The field of dots in the background does not have a specific dimension or terminating point; but rather, has the effect of flowing off the page.