The color(s) olive green, lime green, black, grey, silver, and white is/are claimed as a feature of the mark.
"COOL OFF"
The mark consists of the wording "GRUUV" with all letters capitalized and in stylized script, the letters "G", "R", and "V" in the color olive green and with both letters "U" in the color black, the letter "R" is missing the longest vertical line commonly found in the letter "R", the wording "COOL OFF" in the color black and capitalized in a smaller font then the font of the wording "GRUUV" and the wording "COOL OFF" is below the letters "R" and "U" in the wording "GRUUV", the wording "COOL OFF" is to the left of a pipe symbol "|", the wording "GRUUV ON" in the color black and capitalized in the same size font as the wording "COOL OFF" and the wording "GRUUV ON" is below the last letters "U" and "V" in the wording "GRUUV", the wording "GRUUV ON" is to the right of the pipe symbol "|" and there exists a design to the left of all the literal wording, the design is a cross section of an inside of a common golf club where the inside of the "U" shaped grooves have shadowing of the colors grey, silver, and white, the facing outline of the "U" shaped grooves is in the color olive green, there exists an outside rectangular member structure supporting the "U" shaped grooves in the color lime green, the outside rectangular member structure supporting the "U" shaped grooves has a horizontal line in the color black below both "U" shaped grooves.