The color(s) dark purple, light purple, gold, white, grey, dark brown and light brown are claimed as a feature of the mark is/are claimed as a feature of the mark.
"DENOMINACION", "RON DE GUATEMALA", "& CO", "75TH ANNIVERSARY", "RUM MAKER WITH OVER 75 YEARS EXPERIENCE BLENDING AND CRAFTING THE FINEST GUATEMALAN SUGARCANE TO CREATE OUR LEGACY.", "GUATAMALAN SUGARCANE", "50 CLE", "GRAN RESERVA ESPECIAL", "40%V", "RUM", "RON", "DISTILLED & BLENDED IN GUATEMALA" AND THE THREE DIMENSIONAL CONFIGURATION OF A BOTTLE AND CORK
The mark consists of a three dimensional configuration of a bottle, a dark brown and light brown cork and its labels. On the label surrounding the cork of the bottle is the stylized word "DENOMINACION" in gold on a dark purple background bordered by a golden design with golden markings running throughout the word and bordered by two straight lines in gold with decorative framework on either side of the word. The label around the neck of the bottle is the stylized wording "RON DE GUATEMALA" in gold on a dark purple background that is bordered on both sides by two decorative designs composed of triangle shapes and lines in gold. The label on the body of the bottle is the stylized wording "BOTRAN & CO" in white. Beneath is "CASA BOTRAN 75TH ANNIVERSARY" in light purple. Next to this and continuing below is "RUM MAKER WITH OVER 75 YEARS EXPERIENCE BLENDING AND CRAFTING THE FINEST" in gold, and continues with "GUATEMALAN SUGAR CANE" in dark purple and inside of a quadrilateral shape in gold, continuing with "TO CREATE OUR LEGACY." in gold all above two golden double lines. Below these lines are the stylized wordings "50cle" in gold, the curved phrase "GRAN RESERVA ESPECIAL" in gold that has a golden trim over it, "40%V" in gold, with a golden line separating the following wording "BOTRAN MERINO BROTHERS" in gold. On the next line are the stylized wordings "RUM" in gold between two golden lines, "RON" in white and with its placement below "GRAN RESERVA ESPECIAL" and above and centered within a golden design of curvy decorative lines. To the right is the stylized wording "BROTHER MERINOS" in gold, between two gold lines and on top of a grey quadrilateral design that is above two golden lines. To the right of all the phrasing is a golden emblem with the stylized wording "CASA BOTRAN" in gold surrounding a golden shield surrounded by a golden border and between a decorative gold frame all on a dark purple background. Below the label on the bottle itself is the stylized wording "Distilled, aged & blended in Guatemala" in gold.
The English translation of "DENOMINACION", "RON DE GUATEMALA", "CASA", "GRAN RESERVA ESPECIAL" and "RON" in the mark is "DENOMINATION", "RUM FROM GUATEMALA", "HOUSE", "GREAT SPECIAL RESERVE" and "RUM".
Trademark: 86708669
