42 Providing a web site featuring technology that enables internet users to create a short uniform resource locator from a long uniform resource locator; online computer services, namely, shortening links in the nature of uniform resource locator (URL) truncation services; providing a web hosting platform for users to create, display, embed onto third-party websites, distribute and share audio, visual, audiovisual, text, 3D, and VR content; providing on-line non-downloadable computer software for generating embeddable code for websites, namely, for the purpose of creating, customizing, deploying, scheduling, tracking, analyzing and managing online content on users' websites, on social media websites and other online forums, and for analyzing, monitoring and managing the performance of brand engagement of others; providing embeddable widgets, websites, javascript, plugins, application programming interfaces and software development kits to deliver data from one system website or mobile application to other systems, websites, products and applications; software as a service (SAAS) services, namely, hosting software for use by others for use to convert native document file formats to web-based file format, to embed the converted documents in web applications, and to enable users to view, modify, and manage those documents collaboratively on line