The color(s) blue, dark blue, light blue, cream, beige, ochre, white, and gray is/are claimed as a feature of the mark.
"BIRRIFICIO", "SINCE 1877", "PREMIUM LAGER", "HOPS", "4", "11.2 FL. OZ", "LUPPOLI", AND "300 ML BEER"
The mark consists of a design and the wording "BIRRIFICIO SINCE 1877 ANGELO PORETTI PREMIUM LAGER HOPS MASTERS 4 11.2 FL. OZ. LUPPOLI 330 ML BEER". The design is comprised of an oval label in blue, light blue and dark blue, with a curved top and bottom and straight left and right sides. The top of the label contains a cream colored polygon with interior curved lines in ochre. Inside of the polygon at the top is "BIRRIFICO" in blue with gray shadowing. Underneath this wording is a curved gray line, and below this is "SINCE 1877" in smaller ochre font. Underneath this wording is "ANGELO" in blue larger font with gray shadowing, and below this is "PORETTI" in blue smaller font with gray shadowing. In the middle of the label is "PREMIUM LAGER" in white, and above and below this wording is an ochre curved line. Extending from each of the four corners of this wording is a dark blue curved line. The bottom portion of the label contains a cream colored polygon. Inside of the polygon at the top is "HOPS MASTERS" in blue, and on either side of this wording is a blue curved line. Underneath this wording is "4" with a blue interior and a blue, beige, and ochre border. This number is placed on a background comprised of beige horizontal lines, and on either side of this number is a beige hop. Tracking the bottom curve of the polygon are four ochre diamonds. Between the first two diamonds is "11.2. FL. OZ." in ochre, between the second two diamonds is "LUPPOLI" in blue, and between the third two diamonds is "300 ML BEER" in ochre. The white in the background is not claimed as a feature of the mark.
The name "ANGELO PORETTI" does not identify a living individual.
BIRRIFICIO ANGELO PORETTI SINCE EIGHTEEN SEVENTY-SEVEN PREMIUM LAGER HOPS MASTERS FOUR ELEVEN POINT TWO FLUID OUNCES LUPPOLI THREE HUNDRED THIRTY MILLILITER BEER
The English translation of the word "BIRRIFICIO" and "LUPPOLI" in the mark is "BREWERY" and "HOPS".