The color(s) dark green, red, white, black, purple, lime green is/are claimed as a feature of the mark.
The mark consists of A white background with a standing jalapeño pepper in the middle of the drawing. The jalapeño has a stem, eye brows, eyes wide open, a smile, white teeth, a thumbs up in the right hand and a fist on his hip on his left hand with two legs. The red jalapeño is standing on the letters el piquin (piquin has an accent on the letter (i). Under the word el piquin to the right lower corner of the drawing the words antojitos mexicanos autenticos (the (e) in autentico has an accent). The stem of the jalapeño is dark green. The jalapeños body is red. The eyebrows of the jalapeño are black. The eyes of the jalapeño are white with black circles looking to the left in the middle lower portion of the eyes. The smile of the jalapeño is happy and the teeth of the jalapeño are white and the smile is tight on the teeth. The jalapeño is standing on the purple letters el piquin. The letters el piquin are purple. The i on the first (i) of the word piquin has a round purple dot on top of it. The (q) on the word piquin has a dot and a tail in the color purple under the q. The second (i) on the word piquin has an accent. Under the word piquin in the left side of the drawing and under the letters u-i-n of the word piquin are the words antojitos mexicanos autenticos spelled in lime green letters. The word antojitos is on top of the word mexicanos. The word autenticos has an accent in the letter (e) and is below the word mexicanos.