The mark consists of the word "SMICKERS" stylized with the individual letters "S" in burgundy, "M" in red, "I" in orange, "C" in green, "K" in light blue, "E" in blue, "R" in purple, and "S" in pink in a non-linear configuration and surrounded with both a solid and dotted outline in the colors gray and white with the lower right corner featuring a folded tab to suggest a sticker.
The color(s) burgundy, red, orange, green, light blue, blue, purple, pink, white, and gray is/are claimed as a feature of the mark.