Color is not claimed as a feature of the mark.
The mark consists of three chinese characters shown horizontally with the first left chinese character shown in a lighter shade and of a larger font size.
The non-Latin characters in the mark transliterate to "chen", "nai" and "cha" and this means "real", "milk" and "tea" in English.
The English translation of the three chinese characters in the mark is Real Milk Tea.