9 Downloadable mobile applications for the creation and administration of merchant coupon, discount, reward, club, and loyalty programs, namely, applications that electronically publish and send information regarding merchant coupons, discounts, special offers, service benefits and incentives, and rewards, club and loyalty programs to mobile communication devices as well as to third-party social networking platforms and websites; downloadable mobile applications for the management of merchant coupons, discounts, special offers, service benefits and incentives, and rewards, club and loyalty programs; downloadable mobile applications for use by consumers in locating, storing, managing, and retrieving information regarding merchant coupons, discounts, special offers, service benefits and incentives, and rewards, club and loyalty programs; downloadable mobile applications for use by consumers in locating, storing, managing, retrieving, and redeeming merchant coupons, discounts, special offers, service benefits and incentives, and rewards accumulated through participation in reward, club and loyalty programs