35 Business administration; business management assistance; franchising, namely, providing commercial assistance in the establishment and/or operation of restaurants, cafes, coffee houses, tea houses, and snack bars; retail store services in the field of coffee, tea, food, beverages, coffee and espresso makers, tea makers, tableware, kitchenware, books, musical recordings, wallets, travelling bags, shopping bags, handbags, jewelry, clothing and hats, toys, including stuffed toys; wholesale distributorships, excluding the transport thereof, of food, beverage, housewares, and kitchenware; on-line retail store services featuring food, beverage, housewares, and kitchenware; administration of incentive award program through the issuance and processing of discounts in the nature of loyalty points for purchase of a company's goods or services; administration of a customer loyalty program that provides restaurant benefits to reward repeat customers to promote restaurant services and retail services of others; administration of a customer loyalty program which provides registered customers with free and discounted menu items