Color is not claimed as a feature of the mark.
The mark consists of An oval with colored dots surrounding A marshmallow-like character with a chef hat, next to it A circle divided in half, the upper half has white letters with EL ROSAL text on a green background. The lower half has white letters with TAPATIO text and a Rose Bush with green leaves and 4 yellow roses in the middle. Underneath the text BOMBONTITO, with 3 other marshmallow-like characters underneath, standing in another colored oval with dots.
The English translation of EL ROSAL TAPATIO in the mark is THE TAPATIAN ROSEBUSH. TAPATIO IS A GEOGRAPHICAL REGION IN MEXICO. The wording BOMBONTITO has no meaning in a foreign language.