Color is not claimed as a feature of the mark.
The mark consists of the word TRACTO in capital letters on top of the word LIFTER in capital letters. The T of LIFTER is higher and larger, and its horizontal line supports the word TRACTO. Those two words are centered in a stylized "H" form. The top of the "H" is lower than its bottom. There are three lines on the left and right of the "H". A thick line is located under the stylized "H".
TRACTO LIFTER
The English translation of Tracto in the mark is Tractor.