The color(s) black, white, and red is/are claimed as a feature of the mark.
"SINCE 1963", "FISH CAKE", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "EOMUG" AND "BUSAN EOMUG"
The mark consists of three random stylized characters meant to emulate Asian characters but have no meaning in black with the middle character in the shape of a human stick figure, and to the right of the last character appears a square stamp shaded red containing Asian characters in white that transliterate to "BUSAN EOMUG". Below the three characters appears the literal element "SINCE 1963" in black, below which appears a set of Asian characters in black that transliterate to " GOLAE SA EOMUG", below which appears the literal element "GORAESA FISH CAKE" in black.
The non-Latin characters in the mark transliterate to "GOLAE SA EOMUG" and "BUSAN EOMUG" and this means "GORAESA FISH CAKE" and "BUSAN FISH CAKE" in English.
The wording "GORAESA" has no meaning in a foreign language.