Color is not claimed as a feature of the mark.
"100% CAFÉ DE YAUCO"
The mark consists of a square frame, the inside background consisting, at the bottom portion, of a horizontal silhouette of mountains, against the sky at the top portion. At the forefront of the image, horizontally from the top, in stylized block font and in different sizes, the letters "a", "f", "i"and "n", making the word fragment "afin", with the letter "f" vertically larger than the rest, and below those letters, in the forefront but above the mountain silhouette background, also in stylized block font and different sizes, the letters "c","a" and "o", with an apostrophe between the letters "a" and "o", making the word fragment "ca'o". At the bottom forefront of the image, horizontally in stylized font, the phrase "100% Café de Yauco. Por mi Madre.".
AFINCA'O 100 PERCENT CAFÉ DE YAUCO. POR MI MADRE.
The English translation of "100% Café de Yauco. Por mi madre." in the mark is "100% Yauco Coffee. "[I swear] on my mother". The wording "afinca'o" has no meaning in a foreign language.