Color is not claimed as a feature of the mark.
The mark consists of the word "PAPALOTE" in stylized letters with a border surrounding the letters; the border of the letters in "PAPALOTE" generally interconnecting with each other between adjacent letters; the word "REHILETE" in script letters is positioned above a left portion of the word "PAPALOTE"; a stylized pinwheel is positioned mostly above the word "PAPALOTE" and partially behind the letters "LOTE" in the word "PAPALOTE"; the pinwheel has eight stylized blades; at the center of the pinwheel is a stylized kite with a tail that is extends outwardly therefrom over the letters "LO" in the word "PAPALOTE" and ends in a curved spiral.
The English translation of REHILETE PAPALOTE in the mark is KITE PIN.