Color is not claimed as a feature of the mark.
The mark consists of the stylized word "SWEET" large and in the middle, with an ampersand in the bottom curve of the letter "S" in "SWEET". Below and to the right are the words "GLUTEN FREE" with the "G" large and the rest of the wording "LUTEN FREE" smaller and inside the letter "G". Underneath is the stylized wording "IT HIT THE SPOT!".
SWEET AND GLUTEN FREE IT HIT THE SPOT!