Color is not claimed as a feature of the mark.
The mark consists of stylized words "LUCKY ELEPHANT" beneath an image representation of two walking mother-son elephants with four Chinese characters and words "Top Quality" to the left of the two elephants and another four Chinese characters and words "Jasmine Rice" to the right of the two elephants.
The non-Latin characters in the mark transliterate to Ding Ji Te Xuan; Mo Li Xiang Mi and this has no meaning in a foreign language.