The color(s) white and red is/are claimed as a feature of the mark.
The mark consists of a stylized partial letter B symbol, with the red vertical line and white angled line to form the front of the letter B. The white line is broken up on the top and does not connect with the red vertical line. The phrase BENCH BUILT in bold, white letters placed inside of the lower portion of the letter B symbol and shifted to the left so that the BEN are placed to the left of the red vertical line. Both of the B's in the phrase are capitalized.