9 Computer application software for mobile phones, namely, software for encoding, decoding and identification of bar codes, quick-response (QR) codes, two dimensional image based tags, near field communication (NFC) tags and radio frequency identification (RFID) tags for identification, access control, tracking, payment, coupon and loyalty systems; Computer application software for mobile phones, handheld and wearable computers, namely, software for managing, tracking, earning, purchasing, redeeming and exchanging loyalty points and rewards gathered from shopping at retail stores and online stores; Computer software for users to create, upload, bookmark, view, annotate, and share data, information and media content; Downloadable software for online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, and predicting consumer behavior