9 Computer hardware and software systems for short-range transmitting, storing, sharing, and analyzing data, messages, advertisements, advertising responses, customer reviews, customer engagement, and geo-location information in the field of real-time advertising, marketing and proximity-based advertising by retail stores and commercial establishments; Computer hardware and software systems for storing, sharing and short-range transmitting text, images, data and geographic location information in the field of real-time advertising, marketing and proximity-based advertising by retail stores and commercial establishments to mobile phones, handheld computers and portable computing devices in a particular geographic location; Computer application software for mobile phones and handheld computers, namely, software for short-range transmitting, storing, sharing, and analyzing messages, advertisements, advertising responses, customer reviews, customer engagement, and geo-location information in the field of real-time advertising, marketing and proximity-based advertising by retail stores and commercial establishments