The mark was first used anywhere in a different form other than that sought to be registered at least as early as 09/30/2013
The mark consists of a brushed gold bottle label with an outside border of metallic gold, and a single line interior border of black. At the top of the brushed gold portion of the label is a metallic gold banner, bordered in black, containing the wording "F. PO BERIO & CO. LUCCA TRADE MARK" in black. To the left and right of this banner is the wording "IMPORTED" and "ALL NATURAL COLD PRESSED" in black. This banner surrounds a circle containing the image of a man drawn in black shading and outlining, which appears above the wording "SINCE 1867 FILIPPO BERIO GOLD SELECTION" in black with black lining at the top and bottom of the wording. Beneath this is a blue box containing the wording "DELICATO MILD, LIGHT-BODIED FLAVOR" in white, above the wording "EXTRA VIRGIN OLIVE OIL" in white with black outline, with a brushed gold line appearing at each side of the word "DELICATO". Beneath this is a metallic gold ribbon with the signature "FILIPPO BERIO" in black. The bottom and sides of the label contain images of flowers, plants, and leaves drawn in black.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
IMPORTED F. PO BERIO AND COMPANY LUCCA TRADE MARK ALL NATURAL COLD PRESSED SINCE 1867 FILIPPO BERIO GOLD SELECTION DELICATO MILD LIGHT-BODIED FLAVOR EXTRA VIRGIN OLIVE OIL FILIPPO BERIO
The color(s) metallic gold, brushed gold, black, white and blue is/are claimed as a feature of the mark.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 09/30/2013
The English translation of "DELICATO" in the mark is "DELICATE".
"&CO.", "TRADE MARK", "LUCCA", "IMPORTED", "ALL NATURAL COLD PRESSED", "SINCE 1867", "GOLD SELECTION", "DELICATO MILD, LIGHT-BODIED FLAVOR" AND "EXTRA VIRGIN OLIVE OIL"