9 Downloadable mobile application in the field of social networking for providing access to an online peer recognition platform that allows users to promote their own achievements and/or promote someone else's achievements on a wide variety of topics, the platform allowing users to: 1) create and store user profiles; 2) post, view, share, search, and rate user-generated photos, text, videos and other multimedia content; 3) access and link to third party websites/content; and 4) participate in online campaigns, while also providing online advertising and marketing services, business data analysis, and an online platform for enhancing businesses' goodwill with users