The mark consists of The logo is a picture a figure holding a barbell with weights on it, and the world/globe. Right below the man is an acronym that spells out B.U.F.F. It starts with the capital letter b followed by a period, followed by capital letter u followed by a period, followed by capital letter f followed by a period, followed by capital letter f, and ending with a period. This acronym stands for broadly united fitness freaks.
BUFF