The color(s) black, red, blue and gray is/are claimed as a feature of the mark.
The mark consists of ,on the left, a roughly rectangular symbol composed of overlapping segments with two shades of red on a portion of the left half, two shades of blue on the right half, and areas of gray on both halfs, and, on the right, the large letters "SMS" (in black) under which is written "Strategic Marketing Sciences" in smaller black letters.
Trademark: 86562421
