The color(s) red, gold, brown, and white is/are claimed as a feature of the mark.
"HOFBRAU"
The mark consists of the stylized wording "Elk River" appearing in brown and "hofbräu" appearing in red, underneath a coat of arms shield. The letter "i" in "river" has a hop berry as the tittle (or dot). The letter "a" in "hofbrau" has two hops berries above it as the umlaut. The shield has a gold outline, followed by a brown outline, and the shield is surrounded by hops on the top, left, and right sides appearing in brown, and sheaves of barley at the bottom appearing in brown. The interior of the shield is divided into four sections. The upper left section has a red background and white water tower with a red elk head in its center and the stylized wording "Elk" appearing in red on the left side of the elk head and "River" appearing in red on the right side of the elk head. The upper right section has a white background with a red cross. The lower left section has a white background with a red river. The lower right section has a red background with a white elk head.
The English translation of "Hofbrau" in the mark is court brewery or royal brewery.