The color(s) light blue, orange, red, white is/are claimed as a feature of the mark.
The mark consists of the mark consists of stylized light blue text of the word HOOPLA in a rounded font with pointed edges. First O in HOOPLA is a solid orange circle resembling a face as seen from the side view, with a small white circle resembling an eye and small white semi circle resembling a partially open, smiling mouth. Second O in HOOPLA is a solid red circle resembling a face as seen from the side view with small white circle resembling an eye and small white semi circle resembling a partially open, smiling mouth, a mirror image of the first O. The Os each have a trailing tail as from a speech bubble, and are facing each other with tails pointing in opposite directions and the eyes and mouth pointed toward each other as if speaking to each other. Subsequent letters in HOOPLA appear in the same font and light blue color as H. Underneath the large text is a solid light blue bar of the same color as the H, P, L, and A. Inside the solid blue bar is the # character followed by the words IS ALL YOU NEED in white, bordered on the immediate left and immediate right of the text by vertical white lines contained entirely within the solid blue bar.
Trademark: 86558855
