The mark consists of the wording, "Sweet Novelette" stylized in black over a background that includes two multi-colored whisks, one black, gray, red and purple, the other blue, black and light red, seven stylized flowers, ranging from purple to red to blue, five solid triangles, three of which are yellow and two are green. The design is surrounded by random small black dots and at the top left there are black and gray lines connected to dots, some of which are black, purple, red, green or purple, forming geometric shapes. There is also a black dotted triangle and black dotted diamond shape above the whisk on the left. The artwork in the mark has the look of water colors.
The color(s) black, green, yellow, gray, red, purple and blue is/are claimed as a feature of the mark.
"SWEET"