Color is not claimed as a feature of the mark.
Concurrent use information. Applicant seeks registration of the subject mark for "restaurant services" under International Class 43 for the entire United States with the exception of the area comprising Hillsborough County in Florida. C & O, Inc. d/b/a Bella's Italian Cafe, having a principal place of business of 1413 S. Howard Avenue, Tampa, Florida 33606 is an exception to Applicant's right to exclusive use of the mark. C & O, Inc. is using the mark "Bella's Italian Cafe" (special form) since March 13, 1999 for services consisting of "[r]estaurant and cafe services; [r]estaurant services featuring Italian food" in International Class 043 as shown in US Trademark Application No. 85/828,515 (filed on January 21, 2013). Said mark is used by C & O, Inc. in the Tampa, Florida area. Applicant's date of first use of its mark is before the filing date of C & O, Inc.'s pending US Trademark Application No. 85/828,515.
The mark consists of a circle with the writing "BELLA'S" inside it.