9 Application software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; recorded computer software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; downloadable computer software applications for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software downloaded from the Internet for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software packages, namely, software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software products namely, software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; computer software programs for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling; downloadable software packages namely, software for providing a platform for use in relation to customer service; interactive computer software for providing a platform for use in relation to customer service namely, on-boarding, ongoing support, claims, renewals, win-back and cross-selling