9 Computer programs for embedding and detecting information in electronic signals, namely, digital data streams, and audio, video, audiovisual, and multimedia signals; Computer programs for sales promotion of third-party goods and services, featuring alternate sources of content; Encoders for embedding and transporting auxiliary data and information streams in digital data streams, and audio, video, audiovisual, and multimedia signals; Decoders for recovering auxiliary data and information streams from digital data streams, and audio, video, audiovisual, and multimedia signals; previously recorded CDs, DVDs, flash memory, computer disks, magnetic tapes, optical storage media and high definition optical discs, magnetic storage media and digital storage media all featuring music, voice, audiovisual, multimedia, and digital data streams, all together with embedded information for detecting and managing digital rights and sales promotion of third-party goods and services, and alternate sources of content