The mark consists of a red square with two hop leaves in green and outlined in black on the bottom corners. Inside the square is the wording "LAGUNITAS" in red, outlined in black, with the wording "SAY 'LAH-GOO-KNEE-TUSS'" underneath in black, and the green wording "DAYTIME" below that. Above the letters "IME" in "DAYTIME" appears the wording "A FRACTIONAL IPA" in dark green, with the letter "A" appearing within the letter "I" of the wording "TIME", with red outlining and "(Is that ridiculous or what.. ?!)" in black appears below "FRACTIONAL IPA". The word "ALE" in dark green with red outlining appears below the letters "TIM" in "DAYTIME". To the right of "ALE" appears a yellow dog with one brown right ear, a brown marking around its left eye, a black nose and brown collar with a gray buckle, and with white shading and black outlining and shading. The wording "BREWED, BOTTLED, CAPPED, AND LABELED BY" appears in black below "ALE," and "THE LAGUNITAS BREWING CO. PETALUMA, CALIF." appears in dark green with red outlining below that. Under the letters "DAY" in "DAYTIME" appears the wording "A DRY-HOPPED ALE WITH AN O.G. OF 1.042, 54.20 I.B.U. AND JUST 4.65% ALCOHOL BY VOL.", all in black. A black line bordering appears around the red square, with the phrase "HAVE YOU BEEN JONESING FOR SOMETHING MORE PRIMAL AND LESS EVOLVED? IF SO, FIRE" starting upwardly along the left border and the phrase "IS THE ELEMENT FOR YOU. AIR, WATER, AND EARTH ARE OF NO USE. THERE IS A FREEDOM IN BURNING DOWN THE" along the top border and the phrase "HOUSE OF FIXED EXPECTATIONS AND IT CONFERS AN UNDENIABLE LIGHTNESS TO BEING." starting downwardly on the right border, all in black.
The color(s) red, green, dark green, brown, white, black, yellow and gray is/are claimed as a feature of the mark.
The English translation of "LAGUNITAS" in the mark is "little lagoon".
"IPA", "ALE", "A DRY-HOPPED ALE WITH AN O.G. OF 1.042, 54.20 I.B.U. AND JUST 4.65% ALCOHOL BY VOL.", "BREWED, BOTTLED, CAPPED, AND LABELED BY", AND "BREWING CO. PETALUMA, CALIF."
Trademark: 86541089
