The color(s) red, white, lavender, dark purple, orange, black, blue, gold, brown, green, and grey is/are claimed as a feature of the mark.
The mark consists of "SWEET SUGAR BABIES" written in stylized red letters with a grey outline, arching above a lavender circle with a white middle. Inside of the circle is a stylized drawing of a brown bear, with white, orange, and red eyes, dark purple ears and paws, and a dark purple nose holding a red heart with a gold staff and snake, also holding a blue and green rose in its mouth. All of the design elements have a black outline.