35 Advertising services, advertising agency services, business marketing services, advertising consulting services, media placement services, and promotional services for others; publicity agents specializing in the representation of website advertisers and publishers; creative services for advertising, namely, layout, creating corporate and brand identity for others in the field of advertising, and creating and updating advertising material; dissemination of advertising for others via the Internet, computers, mobile devices, televisions, and other means of communication; advertising campaign management and planning services for others; improving the effectiveness of online advertising campaigns by classifying ad viewer profiles and behavior to direct advertisements to appropriate audiences; prediction of likely consumer response to advertising campaigns, analysis of actual advertising response, and providing scoring and data results to advertisers on the effectiveness of their advertising campaigns