The color(s) red, tan and black is/are claimed as a feature of the mark.
The mark consists of the words "Taiwan Soul Food" in lowercase font in tan color placed beneath a tan colored design of a generally circular shape, consisting of a flowery-like and intricate outline drawing/design including a pair of eyes of a creature, with four Chinese characters in two different fonts placed on top of this drawing/design and positioned in a slightly slanted north-south-east-west manner, and with a smear of red in the general shape of Taiwan covering the two leftmost Chinese characters of similar font.
The non-Latin characters in the mark transliterate to "Bao", "Dao", "Lu" and "Wei" and this means "Treasure", "Island", "Thick solution; a type of sauce; and/or (of cooking) to boil or stew with soy sauce as seasoning" and "Taste, flavor; aroma, odor, smell; and/or interest". In addition, the combination of "Lu" and "Wei" means meat or fowl stewed with soy sauce and strained before serving in English.
The English translation of the four Chinese characters "Bao", "Dao", "Lu" and "Wei" in the mark is "Treasure", "Island", "Thick solution; a type of sauce; and/or (of cooking) to boil or stew with soy sauce as seasoning" and "Taste, flavor; aroma, odor, smell; and/or interest". In addition, the combination of "Lu" and "Wei" means meat or fowl stewed with soy sauce and strained before serving.