The color(s) blue, green, black, white, yellow, red, and orange is/are claimed as a feature of the mark.
"LURE RETRIEVERS"
The mark consists of the stylized blue wording "'GIT ITCHA' DAMN SELF!" arcing over a stylized fish with a green, yellow, white, and blue body and yellow eyes, white lips, white teeth, and a red mouth all outlined in black with seven blue bubbles near its tail all above and to the left of the blue wording "BULLIES" above the black wording "LURE RETRIEVERS" which is on a background of blue water, an orange and yellow setting sun, and black flying birds.