The color(s) green, red, yellow, white and grey is/are claimed as a feature of the mark.
The mark consists of an image of a bottle containing yellow fluid with a design in the middle of the body of the bottle. In the design appears the word FRESCA in large stylized bold font with the "F" appearing in red and the "RESCA" appearing in green, below which appears "BY" in small green stylized font followed by "REINA" in larger stylized green font, below all of which which appears a curved bold green underline. Above the "FRESCA" element appear yellow and white sun-ray designs pointing upward and below the underline appear similar sun-ray designs pointing downward in white and grey. Within the white and grey sun-ray design portion and towards the middle appears a stylized image of a Queen's face in green. To the left of this appears the word PREMIUM in green framed by a straight line appearing both above and below the word in green. To the right of the Queen image and slightly raised appears the word CERVEZA in green stylized font with SUAVE in bold green stylized font below. Below this appears the word QUALITY in green framed by a straight line appearing both above and below the word in green. Below the Queen image appears the words IMPORTED FROM SPAIN in green font. The yellow rays from above "FRESCA" extend around the image encapsulating the entire image so that it appears within a circle-shape within the yellow fluid in the bottle.
The English translation of "FRESCA", "REINA", "CERVEZA SUAVE" in the mark is respectively, "FRESH, COOL", "QUEEN", and "LIGHT BEER".
Trademark: 86515402
