9 Computer software for managing customer data for purposes of target marketing; computer software development tools; operating system software; Computer software for use as an application programming interface (API) for collecting users' personal data via social networking websites; Application programming interface (API) for computer software for use in handling login, registration, user identity storage, gamification tools, and social plug-ins for social networking websites, building social networking applications and for allowing data retrieval, upload, download, storage and management of social network users' personal data; Computer software to enable uploading, downloading, storing, posting, displaying, tagging, blogging, streaming, linking, sharing and providing electronic media, namely, music, photographs and information, namely, users' personal data via computer and communication networks; computer software for use as plugins for internet browsers and for websites used for facilitating the exchange of content and other information resources in the field of social networking and marketing; computer software for use in providing encryption, secure communications, and secure storage in the field of electronic commerce, electronic payment transactions, marketing communications and marketing communications over the internet