The color(s) Purple and white is/are claimed as a feature of the mark.
"LIQUEUR"
The mark consists of stylized letters PH in purple above a drawing of the head and upper body of Jimi Hendrix, the upper portion of which is outlined in flames, and the lower portion in smoke above the words Purple Haze Liqueur in block lettering.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.