9 Computer application software for mobile phones, namely, software for enabling businesses or individuals to provide customer engagement tools, messaging, and special offers and deals to fans, members and customers of their businesses; Computer application software for mobile devices, namely, software for enabling users to transmit, receive and exchange messages and electronic communications with businesses; software for enabling businesses to send chat messages to fans, members and customers and provide them with information and photos about new items; Computer software for enabling brands to provide special offers and deals to consumers and fans; Downloadable software for providing a membership driven social network for connecting brands and businesses with consumers and fans and for enabling consumers and fans to show their affinity for brands and campaign to get invited to be a part of a brand's membership community; downloadable software for enabling or facilitating the uploading, downloading, streaming, posting, displaying, publishing, linking, sharing or otherwise providing electronic media or information over communication networks; downloadable software for providing consumers, members and fans with an electronic newsfeed containing information about their favorite businesses and brands; Downloadable software in the nature of a mobile application for enabling users to upload, share, publish and syndicate photos, text, graphics, videos, data and other news and information; Software for use in creating, accessing and managing membership communities for businesses and brands