The mark consists of the word "ANNITATO" in a stylized font, with the first "A" being made up of an orange face and black hooves and also having gray antlers and all outlined in black, the "N" with an animal's face and ears in brown with white also appearing in the ears and all outlined in black, the second "N" with an animal's face and tail in dark green with a white tip of the tail and white teeth and all outlined in black, the "I" represented by an animal paw print in blue with black outline, the first "T" represented by a tree trunk in brown with a light green top and an orange snake wrapped around it and all outlined in black, the second "A" made up of animal's face and ear in red with white also appearing in the ear and all outlined in black, the second "T" represented by a tree trunk in brown with a light green top and yellow and black bee with white wings and a yellow beehive all outlined in black, and the "O" having dark green ears and hands and feet and a light green body with white also appearing in the ears and all outlined in black. Underneath the foregoing is "ANNITATO EXPRESS" in a standard word font in dark blue. The color white appearing in the rest of the mark represents background and/or transparent areas and is not part of the mark.
The color(s) orange, brown, green, blue, red, black, yellow, gray, and white is/are claimed as a feature of the mark.
The wording "ANNITATO" has no meaning in a foreign language.