The color(s) blue is/are claimed as a feature of the mark.
"ELECTRONIC CIGARETTES"
The mark consists of geometric letters "E", "V', and "O" connected into a single shape, the hyphen is a graphic containing shades of blue, superimposed over the "E" leading into the "V", the company name "E-VOLUTION ECIG" is in block letters immediately below the design with the same graphic blue hyphen as described above, the words electronic cigarettes appear immediately below the company name in block letters.