The mark consists of a green tree with a pair of hands in beige as the trunk and branches. There are seven children in a ring holding hands around the tree trunk, all with hairs of black, brown and yellow, shirts, dresses and shorts in blue, red, orange, red, green and purple, and arms, legs and shoes in gray and black. The wordings "CHICOS AND KIDS" in red and "HELPING EACH OTHER" in green are below the children.
The color(s) GREEN, BEIGE, PURPLE, BROWN, BLACK, YELLOW, BLUE, ORANGE and GRAY is/are claimed as a feature of the mark.
The English translation of "chicos" in the mark is "kids".