35 Advertising, marketing; Loyalty schemes, namely, administration of consumer loyalty program that provides as incentives cash, coupons, cash-back, third-party reward points, special access rights to events, limited edition merchandise, subscriptions to services, and gaming credits of third-party suppliers; Loyalty schemes, namely, administration of consumer loyalty program to promote consumer goods, subscriptions, financial products, and consumer services; Organisation, operation and supervision of loyalty and incentive schemes for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through organisation, operation and supervision of loyalty and incentive schemes, namely, administering consumer loyalty program that provides cash, coupons, cash-back, third-party reward points, special access rights to events, limited edition merchandise, subscriptions to services, and gaming credits of third-party suppliers; Advertising services provided via the Internet, conducting market, public and consumer opinion polling, data processing, provision of business information