35 Advertising services; market analysis and research services; analysis of market research data and statistics, namely, the collection, compilation, storage, evaluation, analysis, and visual representation of media data via interactive on-line dashboards and packaged reports; media performance research and analytic services, namely, providing a standard, comparative measure of earned media across pre-built catalogs of consumer and business trends, topics, brands, and influencers; media performance consulting services, namely, the design and delivery of custom data analysis, custom data visualizations, and custom data reports; computerized market research services in the form of tracking, evaluating, analyzing, and reporting on media data to provide strategic insight into brand health, marketing effectiveness, and media dynamics; brand evaluation services in the form of identifying the comparative media performance, peer rank, momentum, sentiment, and advertising value of consumer and business brands