The mark consists of the words "BIA HA NOI" in gold arranged on a red band with two red slight parallel lines above and below. Above the band, there is a figure of a gold one pillar pagoda arranged on a red rectangle with the stylized bottom and on both sides of this are two stylized gold bears shown with raised front legs. Above this rectangle, there are five small red stars forming an arc and below of this there is the word "HABECO" in gold that is presented on a red band with two rolled sides. All of the abovementioned words and design are arranged within a stylized square with gold and red outlining and thin, vertical gold stripes throughout, all on a white background. Above the picture of the pagoda there are the words "TONG CONG TY CP BIA - RUOU-NGK HA NOI" in black and below this picture there are the words "SINCE 1890" in black. Below the band are the words "BI QUYET DUY NHAT-TRUYEN THONGTRAM NAM" in black, two golden circles on the sides, "BIA HA NOI DUOC SAN XUAT TU NUOC, MALT DAI MACH, HOA HOUBLON CO CHAT LUONG CAO, SAN XUAT TAI VIET NAM" in red and the picture of three gold medals with minor red designs on them.
The color(s) red, black, gold, and white is/are claimed as a feature of the mark.
The English translation of the wording "BIA HA NOI" in the mark is "HANOI BEER", "TONG CONG TY CP BIA - RUOU - NGK HANOI" is "HANOI ALCOHOLIC BEVERAGE CORPORATION", "BI QUYET DUY NHAT-TRUYEN THONGTRAM NAM" is "SECRET RECIPE; 100-YEAR TRADITION," and "BIA HA NOI DUOC SAN XUAT TU NUOC, MALT DAI MACH, HOA HOUBLON CO CHAT LUONG CAO" is "HANOI BEER IS MANUFACTURED FROM HIGH-QUALITY BARLEY MALT AND HOPS", and "SAN XUAT TAI VIET NAM" is "MADE IN VIETNAM".
"BIA HA NOI, TONG CONG TY CP BIA - RUOU - NGK HANOI, SINCE 1890, BI QUYET DUY NHAT-TRUYEN THONGTRAM NAM, BIA HA NOI DUOC SAN XUAT TU NUOC, MALT DAI MACH, HOA HOUBLON CO CHAT LUONG CAO, SAN XUAT TAI VIET NAM"
Trademark: 86460862
