9 downloadable software for facilitating travel bookings and reservations, planning travel, conducting travel research, and the posting of ratings, reviews and recommendations in the fields of travel, tourism, hospitality and entertainment; downloadable software for facilitation of communication and data transmission in the fields of social networking travel, tourism, hospitality and entertainment; downloadable software for accessing digital content in the fields of travel, tourism, hospitality, entertainment, hotels, restaurants, travel to events, and travel to attractions via computer and communication networks; downloadable software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; downloadable software to enable users to access a website where they can post ratings, reviews and recommendations on events, locations, services, and activities in the fields of travel, tourism, hospitality and entertainment; computer software for sending and receiving electronic messages, graphics, photographic images, audio and video content via computer and communication networks; computer search engine software; downloadable software for real-time delivery of electronic messages, graphics, photographic images, links, location information, and audio and video content in the fields of social networking, travel, tourism, hospitality and entertainment; downloadable software for storing, purchasing, transferring, and redeeming gift cards for use in the fields of travel, tourism, hospitality, and entertainment; downloadable software that enables users to give gift cards to others, namely, for use in the fields of travel, tourism, hospitality and entertainment; computer software for accessing, browsing and searching online databases; computer software for management of personal information; computer data synchronization software; downloadable software for facilitation of online advertising, business promotion, connecting social network users with businesses and for tracking users and advertising of others to provide strategy, insight, marketing, predicting consumer behavior in the fields of travel, tourism, hospitality and entertainment; computer software for use as an application programming interface (API); computer software in the nature of an application programming interface (API) which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management