9 Downloadable software in the nature of a mobile application for internet-based communication, social introduction, dating and matchmaking; downloadable software in the nature of a mobile application in the field of social media, namely, for sending status updates to subscribers of web feeds and uploading and downloading electronic files to share with others; downloadable software in the nature of a mobile application featuring user-defined information, personal profiles and information; downloadable software in the nature of a mobile application for use in facilitating the advertising and marketing of bars, restaurants, entertainment venues and events, and other nightlife activities to consumers; downloadable software in the nature of a mobile application for assisting businesses with marketing, processing, and tracking services, and for providing consumers with dining, drinking, and entertainment purchasing services; downloadable software in the nature of a mobile application for making reservations at dining and drinking establishments, for assisting consumers with locating and mapping venues, for providing consumers with information including prices, compilations, rankings, ratings, reviews, referrals, directions, contact information, and user generated recommendations