45 Providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, mail handling, mail receiving and secretarial and clerical services; Providing non-medical in-home personal services for individuals including checking home condition, supplies and individual well-being, scheduling appointments, running errands, making safety checks, and providing on-line information related to these personal services; Personal care assistance of activities of daily living, such as bathing, medication assistance, grooming and personal mobility for mentally or physically challenged elderly people; Social service, namely, companionship services for elderly people; Providing case management services, namely, coordinating legal, medical, physical, social, personal care and psychological services for the elderly; Conducting day programs for the elderly, namely, coffee clubs in the nature of social conversations while having coffee; all of the foregoing services provided to senior citizens