The color(s) white, red, green, blue, dark blue, light blue, purple, dark purple, light purple, maroon, gray, black, yellow, brown, and orange is/are claimed as a feature of the mark.
The mark consists of a pinwheel comprising seven blades each bearing different colors, in yellow, orange, red, light purple, dark blue, blue, and green, with shadows in those colors and with gray shadows behind the pinwheel. Superimposed over the center of the pinwheel is the term "PALABRITAS" with each letter being a different color, in red, green, blue, dark purple, yellow, brown, dark blue, light blue, purple, and maroon, with each letter having a white outline and shadows in gray or black.
The English translation of "palabritas" in the mark is "little words".